Still, exaggerated performance figures or otherwise, the car had looks to die for and, by the time the model was retired in 1974, some 412 had found buyers. In addition to cars, Giugiaro has designed camera bodies for Nikon, computer prototypes for Apple, and developed a new pasta shape “Marille”. It was a good time and place to be a young car designer: Citroën had that year released the DS, the car that inspired so many design experiments in European cars in the Fifties and Sixties, and Turin, the Italian motor city, was full of manufacturers, parts makers and designers. Picking his 10 best designs, then, wasn’t easy – and there are some cracking contenders that didn’t make the cut (here’s looking at you, Lotus Esprit). Designed by legendary stylist Giorgetto Giugiaro while working at Ghia, the 117 Coupé was first revealed in 1966 at Geneva as a prototype. We earn a commission for products purchased through some links in this article. Back then, the city lived with the rhythm of car production lines, and new ideas flew back and forth. In 2015, when he sold his last shares in his company Italdesign, it seemed he might be bringing an end to an output that in recent years had been solid but hardly spectacular. The Golf creator is now 80, dressed in impeccable Italian style: well-tailored mid-blue wool suit, pale blue open-neck shirt, tortoiseshell specs and thick, pearl-white hair, combed back. There were fewer radical innovations but it was still capable of designs (the 1998 Maserati 3200GT; the 2003 Lamborghini Gallardo) that could make a brand look interesting again. Humans don’t change: a man will always want to show himself, he wants to spend his money, and show what he prefers by his choice of car. Last up is a machine that helped define the supercar breed just a year after the birth of the Miura chassis: with a 4.7-litre Ford V8 pumping out 305bhp, 0-60mph came up for the Mangusta in an eye-widening 5.9 secs, on the way to a top speed of 152mph. It featured extreme, radical straight lines and a total height of 1070mm. I wonder, given that he’s already achieved a fair bit, if he doesn’t feel like he’s done enough and could just relax? In design terms, the really clever thing was that it was still recognisably based on the Corvair. Body design had become important to cars almost as soon as they went mass-market in the Twenties and Thirties, as manufacturers realised they could create a fashion cycle of near-constant updates without re-engineering the whole car. He explains why he thinks electric power and technology, rather than making cars more boring, will reinvent them for the better. Surely one of the sexiest GT cars of the 1960s, the Iso Grifo was a low-slung blend of muscular curves and gorgeous details, all penned Mr Giugiaro – including the tail-lights borrowed from his 105 Alfa GTV design. Unveiled at the 1970 Turin show, the Tapiro marked the arrival of a theme that would become a hallmark of Giugiaro’s work throughout the ’70s: the wedge. But it was the aggressive lines, penned during Giugiaro’s brief tenure at Ghia, that endowed it with the kind of crowd-pleasing drama that would soon become a prerequisite of every supercar worth its name. He chose the commercial life, after some solid advice from his father, who was suspicious of art for art’s sake, and thought modernist painters just couldn’t draw properly. While Bertone designed the Coupé, its old rival took on duties for the Spider. Surely one of the most glamorous Aston Martins ever built, the DB4GT Jet was Giugiaro’s second show car for Bertone and made its debut at the Geneva Salon in 1961, appearing again at Turin later that year. In manufacturing terms, as he knew, it’s easier and cheaper to join two straight edged components than two curves, so straight edges save time and money. The connection is obvious. 1976 Lotus Esprit: One of Giugiaro’s first “folded paper” designs, with crisp edges and harsh lines, it looks like a Grifo that has been ironed flat. Launched in 1963, it was intended to be a coachbuilt special, but when Nuccio Bertone showed the car's shape to the Milanese bigwigs they were determined that it should go into volume production. This, and the fact he thinks about costs, was his real innovation.” Giugiaro can be faintly withering about what he sees as time-wasting impracticality: “The problem for some designers is they have a problem with reality.” There are basic principals of car design: ratios of height to width and glass to metal, the placement of the cabin in relation to bonnet, wheels and boot, the points where one surface transitions to another, the importance of “character lines” along the side of a car. From Bertone, Giugiaro moved to Ghia, another designer and coachbuilder, where he designed, among others, the Ghibli and the De Tomaso Mangusta (David Carradine’s car in Kill Bill: Volume 2, and Kylie Minogue’s in the “Can’t Get You Out of My Head” video). “A bohemian lifestyle is satisfying when we’re young,” Mario told him when he was a boy. It’s big — 5m long — and, like the Testudo, has a glass dome roof that slides forward to let you in: Giugiaro once said of his concept designs that “dream cars are the best”, and the Sibylla is proof. Table of contents: But arguably the firm’s greatest achievement was the Delta hatchback. At the 2002 edition of the Geneva International Motor Show, Giorgetto Giugiaro unveiled the Alfa Romeo Brera, a two-seater plus room for two children coupe, with bodyshell entirely in carbon fiber and a power- ful 90° V-shaped mid-front eight-cylinder engine of more than 4,000 cm3 delivering 400 HP. “He said [Giugiaro imitates a strong, rough, Tuscan accent], ‘You and your 50mm! Progressivement, Giorgetto Giugiaro partage la marche de l’entreprise avec son fils Fabrizio Giugiaro. It’s almost certainly too expensive to produce as a mass-market car, though it hasn’t yet been ruled out by Envision, and it can certainly be driven: there are two prototypes, Giugiaro currently uses one of them. ), I wonder if Giugiaro really thinks the engineering detail is more important than the overall look, but he says no; he learned at Fiat to be careful with that idea. Malcolm Griffiths/Classic & Sports Car. “No,” he says, taking his hands from the spaceship-like steering wheel and slapping his thighs. Displayed as a prototype in November 1966 and put on sale the following year, the sensational Maserati Ghibli was the epitome of the thoroughbred late-'60s Italian grand tourer. This website is about the car design. Fiat Panda. He was born in Garessio, Cuneo, Piedmont. Bizarrely, once its glamorous motor show career was over, the Tapiro was reputedly sold to a Spanish industrialist and subsequently burnt out when his employees set fire to it. Through Italdesign, Giorgetto designed a huge number of mass-production cars, including popular models owned by brands such as Alfa Romeo, BMW, Ferrari, Ford, Lamborghini or Maserati. As a boy, Giugiaro wanted to be a painter, and he has painted portraits and landscapes all his life; on his 80th birthday he painted a series of four-metre panoramas used in a cycle of Passion Plays performed publicly in Garessio every four years. He grabbed the attention with the Lotus Esprit prototype, the Maserati Boomerang, the Alfa Romeo Iguana. They were showing him the engine compartment when he interrupted. The car was designed by Giorgetto Giugiaro and stood out for its gull-wing doors and brushed stainless-steel outer body panels. The DMC DeLorean (often referred to simply as the "DeLorean") is a sports car and the only automobile manufactured by John DeLorean's DeLorean Motor Company (DMC) for the American market from 1981 to 1983. Car designers tend to make their first drawings of cars that could never actually be built: the wheels will be impossibly large, for example, or the body way too long and low. Lines, curves and flares in panels add touches of light and shade to create shape and drama and instil emotion. Giorgetto Giugiaro (phát âm tiếng Ý: [dʒorˈdʒetto dʒuˈdʒaːro]; sinh ngày 7 tháng 8 năm 1938) là một nhà thiết kế ô tô người Ý. Ông thiết kế siêu xe và phương tiện di chuyển thường ngày. But the car is still something that shows who you are. Similarly, the corrugated lower panels were repeated in the interior pressings, eliminating the need for trim and thus reducing costs – and it was a similar story with the flat glass and single wiper. Giugiaro was named Car Designer of the Century 1999 and inducted into the Automotive Hall of Fame in 2002. Interestingly, he and his … Its famous Beetle, a 36-year-old phenomenon whose success symbolised not just Volkswagen’s rise, but Germany’s post-WWII reinvention, was losing sales and threatening to take the company down. At the centre is the Sibylla, the four-door electric saloon car developed with Envision, a Chinese energy company. After explaining that Volkswagen’s initial plans for the new car were to be based on the recently released Fiat 128, the engineers told him they’d taken apart a 128 to work out measurements for their model. It was very, very low: its headlights were embedded in the bonnet (he thinks the upward tilt of the lights is what prompted the UFO scare) and there were no doors, just a glass half-dome cockpit that hinged up to let you in. Giugiaro, however, likes to think of himself as an engineer: his first drawings are always within the measurements and proportions of a brief. Giugiaro began working on the project in February 2005, sketching the body and details entirely by hand – a … Look, it’s all one single visual display unit that goes right across!”, In the two front seats, we look out at the white wall in front of us as if he might just start up the car and drive through it. Many designers like to talk about these, and how they relate to the imagination and emotion, but if you try that with Giugiaro, he often diverts the conversation to engineery-type detail. So the style will matter more, not less.”. In 1983, he went into pasta, inventing a new shape for Barilla (a large, double-pipe ridged penne with a tube to hold plenty of sauce; apparently no longer available). Before starting his own consultancy, he worked in-house for Fiat, Bertone and, later, Ghia. In the end, GM did not put it into production, but it had a vast influence, a sort of car version of The Beach Boys’ Smile album. Powered by an addictively sonorous twin-cam motor (ranging in capacity over the years from 1.3 litres to 2 litres), the little 2+2 was always a joy to drive. In fact, there has been a revival both in his work and in interest among fans. Better known for creating cars — from the BMW M1 to the Volkswagen Golf to the 1968 Bizzarrini Manta and many more — Giugiaro has also dipped into designing everything from cameras to firearms, and even pasta.Aside from Seiko, he's also worked with high-end watchmaker Roger Dubuis.Giugiaro watch designs often display automotive influences and the use of the Italian flag's … He was born in Garessio, Cuneo, Piedmont. Have you seen this dashboard? “It is unusual,” says his biographer Giuliano Molineri, “to find a designer whose first approach is not beauty but the production solution. “The younger generation maybe don’t care about appearances quite as much, and they have more kinds of love. Although the styling was more Ferrari than Aston in flavour, its taut … It also allowed Giugiaro to work in other fields and he turned his favoured blue pencil to hundreds of different items from cameras, watches and sewing machines to trains and football stadia. As for the styling, that sharp-edged, dart-like profile offered an early hint at the direction Giugiaro’s work would take in the 1970s, but the long and almost impossibly low nose – combined with the squat roof and shapely tail – bestowed it with a truly timeless elegance that's still captivating today. It’s almost certainly because radical thinking like Giorgetto Giugiaro’s is back in vogue. We drive away from the HQ, through wooded hills to the GFG Style offices, where a collection of his cars sit glistening in a showroom. Alas, it wasn’t to be: just one look at the young Italian’s watercolours in 1955 led to a job offer from Fiat. Inside Saint Laurent's Ridiculously Stylish Home, The Greatest Sports Documentaries Of All Time, 11 Of The Best-Designed Products Of All Time, The (Real) Greatest Video Games Of All-Time. But that’s it, it’s just a drawing unless you think about what the engineers have to do to make it real. That principle was applied more and more until the Seventies when the Middle East oil crisis tanked the West’s economies. While the extra weight of the panels blunted the performance of the DB4GT's 3.7-litre engine, use of steel suggested the design might have been conceived with series production in mind. His father, however, seeing the obvious talent, warned him off art and sent him to Turin to study rendering, costume design and technical drawing, which would teach him to work in three dimensions — something he felt would be more profitable than two. Powered by a 5.4-litre Chevrolet V8, the glassfibre-bodied four-seater was a fast and highly capable GT – but, proving that good design can't save everything, just 99 actually made it into being before the money ran out and production ceased. The Ioniq 5, like the 45 concept, pays tribute to Hyundai’s first car — the Giorgetto Giugiaro-designed Pony from the mid-’70s. Is there a secret guy who designed some of Giugiaro's great cars like the Bizzarrini Strada? “I say, ‘What has an Audi A4 got to do with your work and lifestyle?’ And they say, ‘Nothing, but if I put on clean clothes and drive an A4 into town, people think I’m a doctor or a lawyer, not a farmer.’ This is men. They always like to change something about themselves. “In the future,” he says, moving forward in his seat and gesticulating in time-honoured Italian style, “I think cars will be shared more. From joining famed design house Bertone at 21, to his stint at Ghia, to establishing his own studio, ItalDesign, in 1968, Giugiaro’s career was a hit list of incredible achievements. Esquire participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. “But they also must be able to see what you are evolving from. The press who saw the Testudo at the 1963 Geneva Motor Show thought it looked like a masterpiece. 1982 Italdesign ‘Capsula’ Magnificent, isn’t it? Everyone asks him about it, so much so, he says, smiling, that, “I sometimes think it may be the pasta I’ll be truly remembered for”. Form Trends is an entirely independent media portal powered by gracious individuals who support our endeavors. People in marketing say millennials and Generation Z aren’t as concerned as their parents were with showing off material possessions, but he is sceptical about that. He is by general consent the world’s greatest living car designer, arguably the greatest to have ever lived: in a 60-year career he has designed 200 models with sales of more than 60m, and in 1999 a panel of respected international journalists and car industry leaders voted him “Car Designer of the Century”. The future had arrived in stunning fashion, and beneath that arresting exterior lay the capable underpinnings of a VW-Porsche 914/6: its mid-mounted flat-six motor, tuned by Bonomelli, was good for 220bhp at 7800rpm. This beautiful 1972 Maserati Boomerang Coupé designed by Giorgetto Giugiaro, the man voted Car Designer of the Century, will be offered at Bonhams first ever sale in Chantilly on 5 September, 2015. Some of Giugiaro’s notable work at Bertone includes the Aston Martin DB4 GT Jet Concept, Ferrari 250 GT Concept, Chevrolet Corvair Testudo Concept, Alfa Romeo Sprint, and the Fiat 850 Spider. But you will rent different kinds of car for different occasions. Theoretically the fastest road car you could buy at the time, the claimed top speed of 186mph was never independently verified and the Grifo probably couldn't even get close. He went on and on about the 50mm, and eventually one of the other men interrupted him. Among his many era-defining cars are the DeLorean (Back to the Future) and Lotus Esprit (The Spy Who Loved Me), as well as mass-market models like the Fiat Panda and a set of concept cars that are still reference points for other designers. Alas, despite such rumours, the arresting Jet remained a one-off. I designed a car for this in 1992 [he did: the Biga concept car]. (Inspired by the subject, he jumps up, takes out his trademark blue Staedtler mechanical pencil, and grabs a piece of paper to sketch the seal for me, which prompts his assistant to suggest using a different sheet because the one he’s drawing on is in fact his original archive sketch for the Mangusta. 1978 BMW M1: BMW’s limited-production homolgation special was the brands first M car, its first mid-engined vehicle, and a total outlier design-wise, but a looker nonetheless. In response, Giugiaro looked back to the old mobility-for-the-masses ideal that inspired cars like the Ford Model T, VW’s Beetle, the Fiat 500 and Citroën 2CV. In fact, he’s sceptical about most things people in marketing say, because he thinks men buy cars for psychological reasons marketeers cannot measure. The chassis is said to take inspiration from buses and … It’s always an illusion, but they always do it.”. This sublime Anglo-American GT was only Giugiaro's second assignment at Bertone – given to the Italian just three months after he joined the styling house from Fiat – and became his first to be revealed at an international motor show, debuting at Geneva in 1960 as the Gordon GT. It’s like fashion: different types of people are attracted by different brands and models, and your car is a status symbol to show who you are, what you think and what you would like to be. Through the Eighties, Nineties and Noughties, Italdesign retained close relationships with Volkswagen, Fiat and Far East manufacturers. ... tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products. He’s less sure about the idea of democratised design these days, though; he learned that the hard way in real life, rather than the good, cheap design of a Panda: “many people would rather spend money on a third-hand BMW”. Italdesign – particularly Giorgetto Giugiaro – designed a handful of Lancia products throughout the '70s. Without it, there may never have been the Lamborghini Miura or Ferrari Daytona — and the Porsche 928 was essentially a late Seventies cover version. Is The Citroen Ami The Future Of Urban Driving? Unlike most of his peers, this designer had an obsessive interest in technical detail and an incredible memory. Watch how we get in! Working on a successor, CEO Kurt Lotz had sent a team to the Turin Auto Show to choose the six best designs, and invite the designers in for interviews. Fast-forward 44 years and the legendary stylist was named Car Designer of the Century, with a remarkable portfolio containing some of the most iconic automotive shapes ever created. In fact, four of the six had been by designed by one man, the affable but nervous, somewhat intellectual 31-year-old who now sat before 15 stern German engineers. He walks me around it, and the enthusiasm and the hands move into top gear. The mid-engined BMW M1, launched in 1979, featured glass fibre bodywork designed by Giorgetto Giugiaro and was intended as a track racing car – only 453 were built Benedict Redgrove You don’t only look at the asshole!’ It was a good lesson.”. In 1972, his concept car for Maserati, the Boomerang, launched a whole new look for cars based on wedges and sharp, straight lines inspired by Japanese origami. Based on the Maserati Bora, the Boomerang was designed by Giorgetto Giugiaro and presented at the 1971 Turin Motor Show. Mar 17, 2019 - Explore Mike Spinelli's board "Giorgetto Giugiaro Designs", followed by 400 people on Pinterest. That would mean different kinds of cars, not just saloons, estate cars and two-seater sportsters. The engineers protested, but he reeled off more figures, and when they were checked, he was correct. 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